Paying The Ultimate Compliment

During my outdoors career I count many blessings.   One such blessing happened 20+ years back, but I still consider it a wonderful opportunity to this day.   Quite often I got to rub shoulders, so to speak, with late renowned wildlife artist, Les Kouba.   Quickly in my mind, Les proved to be a character almost bigger than life.   His talents as an artist were only overshadowed at times by his vibrant, outgoing personality that was equally as colorful as the those brushstrokes he put to canvas.

On one particular occasion I was at the Fur, Fin and Feather Club in downtown Minneapolis for a luncheon meeting when I sat next to Les at the table.   I vividly recall a gentleman coming up to Les and shaking his hand with this comment, “Les, you are able to paint the wind better than any artist I know.”

At first I thought that is a rather odd comment…but upon further reflection then it hit me.   WOW!   This gentleman just paid the Godfather of Wildlife Art one of the most extreme compliments he could ever hear.

I mean, let’s face it.   If you’re an artist who can accurately depict the wind blowing in your art scenes this is the mark of a rare talent.   And Les was a rare talent, indeed.

But today this post is not about Les Kouba or his fabulous life as a wildlife artist.   Nope.   It’s about paying someone a compliment.

This little encounter decades ago got me thinking about what would you say to pay a compliment to another sportsman.   And not just a routine compliment, but what words would the ultimate compliment to another sportsman contain?

Now, I suppose this could differ from person to person, but for me the ultimate compliment would not reflect some insane ability to kill critters or fish.   Truly, the mark of a great sportsman does not necessarily involve a demonstrated hunting or fishing prowess.

For that matter, the ultimate compliment paid to a sportsman might evolve depending upon what stage in life they are currently at.   Maybe telling a younger sportsman they are “woodswise beyond their years” would be taken as a flattering compliment earlier on in life.   Later, an elder sportsman might be more complimented by stating they have the “keen eyesight and physical endurance of a person 40 years their youth.”   Everything is relative.

But in this blog post I’m on a quest to find an all-encompassing verbal compliment that should matter to every sportsman.   It’s a compliment that needs to exemplify who I think we all should strive to be.   It needs to express a commitment to the natural world.   It needs to embody a high level of ethical standards.   It also should acknowledge certain acquired skills of the outdoors craft.   But above all, I think it needs to emphasize a deep level of caring.

So, what would I tell some deserving sportsman if I wanted to pay them the ultimate compliment?   Simply this:  “They possess the innate awareness how pulling the trigger or setting the hook is not a necessary element to being an outdoors success.”

Now it’s your turn.   Tell me…what words would best express your sentiments for paying another sportsman the ultimate compliment?   I look forward to hearing them in the comments below.

©2013 Jim Braaten. All Rights Reserved. No Reproduction without Prior Permission.

Embrace Bloggers and Social Media To Get Message Out

I just have to laugh!   Some notions take a long time to die.   I could easily make this post my annual rant against the Minnesota DNR and their communication peeps who seemingly don’t have a 21st Century clue when it comes to communicating their message, but if I did the blog posting would largely look like it did last year.  (SEE HERE)

So, I’ll spare you all those details once again.   Point is I’ve been an outdoors writer here in Minnesota since 1987 and now because most of my communication efforts are online some entities, like the MN DNR, apparently fail to see the value.

Once again, the MN DNR is conducting their annual 2–day #RoundTable and I was not included.  Last year I sent a note in advance to DNR Communication Director Chris Niskanen (@ChrisNiskanen1) asking to be included, but alas, the note was never received.   Certainly after the blog post I wrote last year I figured I’d be on the radar for the 2013 #RoundTable session…but no such luck once again.

Here I am willing to invest my time and money to report happenings of my state’s fish and game department, but the take away is such information dissemination is not apparently that important.   What a shame.   Whether it is the MN DNR or even some manufacturer of a new outdoor product, you would think they would be doing their due diligence to include both bloggers and people from all other facets of social media.

Recently I attended a blogging conference and discovered how one of the most aggressive segments harnessing the power of blogging, Twitter and similar online communication tools targets the so-called “mommy blogger.”   That’s right, companies who promote diapers, sell mac and cheese products, encourage the use of real butter for cooking, and so on are light years ahead of others when it comes to tapping into these emerging forms of new media.

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Back at the farm, I cooked up some brats to serve my hungry hunters during the fall 2012 firearms deer season.

One particular company I’ve been impressed with on Twitter is Johnsonville (@JvilleGrilling)   Not only do they tweet often and with content that adds value (not just self-promo), but they also do one of the best jobs of engaging their followers of any company I have seen.   I posted a picture back during deer hunting season that they found of me grilling their brats…and days later they were using it, with my permission of course, all over their online marketing efforts.

I can relate many similar examples of how companies or groups are in-step with those of us who blog and tweet.   I once ripped a company in these blog pages several years ago about their product in how it was poorly designed.  They got upset with me and fired back…but in the end they changed their product design because they new I had some valid points that needed to be addressed.

I will be so bold as to predict that within five years most traditional forms of how people obtain their news will largely lose significance.   I’m talking newspaper, magazines, and to some lesser extent even nightly TV news coverage.   We are living in a transition period where people demand their news immediately, in a succinct fashion, and when it’s convenient for them to view it.   Blogging, social media and videos on demand delivers the message.

Yes, indeed, I find it somewhat odd how a company peddling baby diapers is far better at engaging their audience through the blogger network than my state’s game and fish department continues to be.   <Okay, this is where I would ordinarily insert a joke about shit, but I’ve chosen not to do that at this time. Ha!>

©2013 Jim Braaten. All Rights Reserved. No Reproduction without Prior Permission.

12 Important Lessons I Learned During 2012

BLOGGER’S NOTE: This blog post is greatly inspired by another blogger, the Strategic Monk, and his post similarly titled to mine—12 Lessons That I Learned This Year 2012.

1. Sometimes the demands and the responsibilities of life take priority to the time spent blogging—and that’s okay!

2. It’s not the gear I purchase from Cabela’s, Bass Pro Shops or Gander Mountain that makes me the outdoors person I strive to be.

3. The true mark of a successful sportsman is not necessarily best displayed by the pictures of me holding fish or game animals.

4. Passion for the outdoors can be very contagious, but others must be in close proximity to catch the bug.

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My daughter, Elsie, after winning a fishing competition this summer at the fishing lodge.

5. A person is NEVER too old to be tactfully reminded of safe gun handling practices.

6. An 8 ounce crappie weighs more to a 4 y/o than a 3 pound bass does to any adult.

7. Maintaining a healthy body is even more important than taking good care of your fishing and hunting equipment.

8. Carry a camera at all times.  Trust me, as you grow older pictures help fuel the mind’s ability to live out those fond memories.

9. Outdoors pursuits should never contain a contest component, except for good-natured fun among peers in camp.  Competitiveness beyond that indicates a motivation to be outdoors for all the wrong reasons.

10. Time spent in the woods and on the waters has better positioned me for dealing with and understanding the natural process of death.

11. Dry, warm feet always makes for a happier hunter.

12. The lawn can always be mowed tomorrow, but the fish might only be biting today!

So, let’s hear about what you’ve learned during 2012.   Any great advice that we can use as we inch closer to 2013?

©2012 Jim Braaten. All Rights Reserved. No Reproduction without Prior Permission.

Eight Years Ago This Very Day…

I sat down at a long-since retired computer and began a journey.   I didn’t know what I was doing.   Heck, for that matter I still don’t know what I am doing.   All I knew was I was having fun doing it.

That’s right.   Today is an anniversary for my blog.   Count them…Eight! Long! Years!

Oh, has my life changed and so has this blog.   In the beginning I had no solidly established goals.   Truth is, during those first years I’m not sure very many other eyes happened upon this writing other than my own.   Blogging was in its infancy.   It received little to no respect.   Most people hardly understood what it was even about.   For that matter, the majority of Internet browsers had no appreciation for reading the occasional ramblings of some writer transforming thoughts into computer pixels on a personal weblog.

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This is how my web page looked back in 2004 when the journey began.

Let’s be honest, I started this blog writing for myself.   Those first months I used it as an escape to detail the type of topics that were on my mind at the moment.   Yes, it was a soapbox at times.   I certainly shared my opinions…got stuff off my chest, so to speak.   It was a way to release energy while at the same time attempting to share a love of the outdoors.

Folks have asked me what blogging was like when I started.   Oh, there were several blogs of national prominence sometimes making waves for breaking news…but the landscape was much different in the outdoors world.   Particularly with hunting and fishing bloggers.   As my memory recalls, there were no more than perhaps a dozen of us bloggers actively promoting the outdoors lifestyle via this up-and-coming form of communication.

Indeed, some of my early compatriots in outdoors blogging were, as memory serves me:

Now, likely there were other prominent ones I have unintentionally missed, but these are some of the pioneers in outdoors blogging.   I tip my hat to each of these guys as it appears they are all continuing to blog to this day, at least to some degree.  (If I missed you and you were blogging back in 2004, leave a comment below and tell us)

Yeah, a lot has changed in eight years.   Too much, in fact, to detail in this single blog post.   But I am so proud of what blogging has become.   It wasn’t long ago most of the professional writing associations were scoffing at bloggers–certainly not taking us serious as legitimate communicators.   Fast forward to today, most of these same organizations AND the same people in charge have become enlightened to the potential of blogging.   Now, these same professional organizations are looking for ways to embrace bloggers and bring them into their membership fold.   And I might say it’s about damn time!

When people used to ask me what outdoor publications I wrote for I would list them off.   They would subsequently nod their heads and say something like, “that’s cool.”   But do you think they ever went back and dug through some back-issues to read something I wrote?   Heck no!   If I also told them I blog…they would respond with something like, “okay,” seemingly not very impressed.

Not so today.   I no longer tell people that I once wrote for radio or provide a laundry list of what print publications I’ve been in.   It just doesn’t matter to most folks these days.   Instead, they want to know how they can read what you write from their computers, their portable tablets, heck…even their smart phones.   WOW!   Have things ever changed.   If you told me back in 2004 that not only would I still be blogging eight years later, but that I would be doing it sometimes from my phone and my readers would also be reading it in a like manner…I would have said “NO WAY!”

But, here I am on my eighth anniversary of this blog doing some reflection and introspection.   I’m excited!   It’s hard to imagine where this is all going for the future.   No longer do I write this blog merely for my own entertainment.   Nope!   Today, each post is constructed with an eye toward how can I teach or enlighten my readers with about 700 words or less.   Sometimes I achieve that goal…and other times, well, you’ll have to keep reading to find out.

In closing, a final tip-of-the-hat to all my loyal readers who have stuck with me over the years.   Here’s hoping we have several more good years to come.   Thanks for reading SPORTSMAN’S BLOG!

©2012 Jim Braaten. All Rights Reserved. No Reproduction without Prior Permission.

Spicing Up My Life With Some Variety

Yeah, I’ve been a pretty pathetic blogger lately.   I know that.   I feel bad about that.   Not about to make a bunch of excuses, either.

Instead, I want you to know where my mind has been.   It’s not been consumed with hunting and fishing matters…nor has it been inspired to jump on some outdoor cause and lead the charge for reform.   Nope.   I caught the BBQ bug.   What you say?   What the heck it that?

Let me explain.

I’ve loved cooking outdoors for most of my life.   Whether it has been in the mountains of Colorado during an elk hunt…or streamside on some coldwater trout stream, I love the challenge of making good food and doing so away from the home kitchen.

Long story short…I’ve been smoking food for the better part of a decade.   Almost like a Picasso who painted eye-catching masterpieces of art, I yearn to perfect an art form of a different sort.   My goal has long been to make people happy with my cooking and increase my ability to do so.

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The judging plate used to arrange food samples in a KCBS BBQ competition.

Okay, stay with me here in this blog post.   EVENTUALLY I’m going to throw you hard-core outdoor enthusiasts a bone in the form of a recipe, but indulge my rambling for just a bit longer.

Indeed, over the past few months I joined the Kansas City Barbeque Society and became certified as one of their BBQ judges.   This distinction entitles me to travel anywhere in the country and serve doing something that comes quite natural to me—eating.   Oh, yeah, they also want me to write down a little score.   But it’s all about good food.

So, why judge other people’s BBQ?   That’s simple…to know where your food ranks a person first has to know and understand what “good” food really is.   In essence, I view the judging component as nothing but a learning process to where this is eventually taking me.

Well, you probably guessed it…my ultimate goal is to start a competition BBQ team and that is exactly what I plan to do beginning in 2013.   Are you ready for this…introducing my team name and logo:

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Please understand I am not substituting this activity for my hunting and fishing pursuits.   Instead, I view this as becoming a more well-rounded person with a diversity of interests.   After all, I strongly believe one passion in life can help fuel the other things you do.

That being said, I promised earlier in this post I would throw my loyal readers a bone in terms of sticking with my ramblings and explanation.   Part of the process of competing on the BBQ circuit is developing different flavor profiles for your food.   Now, I know there are many good commercially prepared spice products you can use to bring out the full flavor in your wild game, but have you ever considered making your own special blend?   I guarantee it will further enhance your enjoyment of shooting your own game, then cooking and eating it…give this recipe a try:

Sportsman’s Blog Outdoor Cooking Spice (combine)

  • 1 cup Turbinado sugar (usually found in the organic food section)-must use turbinado as it has a higher burn point than regular sugar, plus it imparts a molasses flavor.
  • 1/2 cup Season Salt
  • 1/2 cup Kosher Salt
  • 1/2 cup Paprika
  • 3 Tbs Chili Powder
  • 3 Tbs Ground Black Pepper
  • 2 Tbs Garlic Granules (not powder)
  • 1 Tbs Dry Prepared Mustard
  • 1 Tbs Onion Powder
  • 1 Tsp Basil
  • 1 Tsp Oregano
  • 1 Tsp Lemon Pepper
  • 2 Tsp Cinnamon
  • 1/2 Tsp Cayenne Pepper
  • 1 Tsp Thyme
  • 1 Tsp Coriander
  • 1 Tsp Hickory Powder

This recipe makes about 30 ounces of combined spice, so I usually store it in a quart container.   Unfortunately, it’s difficult to get the proper ratios by mixing smaller batches.   I usually buy several empty small 8 ounce containers at the grocery store in the bulk spice section and store it this way.   Makes a great gift to hunting buddies or to cooperative landowners.

Here’s what the final product should look like prior to mixing:

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And finally, here is the packaged product when I am finished.

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Now, if you are having difficulty locating turbinado sugar or hickory powder you can get it online at the Spice Barn where I purchase many of my spice components.

Thanks for being patient with me as I explore some varied activities in life.

©2012 Jim Braaten. All Rights Reserved. No Reproduction without Prior Permission.

Sage Advice To Achieve Increased Life Satisfaction

Several years ago a close friend gave me some sage advice.   At the time I really didn’t want to hear it.   In fact, my depth of understanding what it meant probably didn’t resonate with me at the time…yet, I never forgot those words.   Now, the older I get…I find myself sharing these same words with others in my life.

What my friend wisely explained to me was — “Jim, don’t compare your insides with other people’s outsides.”

You know, when you’re in your 20s and still rather fresh out of college this sort of wisdom just doesn’t gain any traction to make complete sense.   Nevertheless, I respected the person who uttered that statement so much I never forgot them…and you know what?   The older I got the greater clarity the meaning behind those words would take on in my head.Advice

Let’s put this into the proper sportsman’s context.   Do you ever find yourself looking out across the street and admiring your neighbor’s new boat parked there in the driveway?   Seriously, have you wondered either silently or perhaps even aloud…”Wow, how does he afford it?   Does his career pay that well?”

As you turn and walk back into your garage it’s human nature to examine your life and wonder what are you doing wrong if life hasn’t treated you with the same kind of perks.   Oh, yeah, it’s easy to let those sort of material goods owned by another individual to begin playing mind games in your head.

Perhaps another example is in order.   Today it’s so easy to turn on TV and watch one of the cable channels offering non-stop outdoor programming showing success after outdoor success.   Within 30 minutes this show host might be showing how he/she got their turkey grand slam seemingly effortlessly, while during the next half-hour another show host vividly details how he killed a Pope and Young class elk.   Eventually you click the TV remote to off and you sit there wondering…”what am I doing wrong?”

The point is we all need to remind ourselves not to get caught up by comparing how we feel about our life with the lives of others.   Sure, that can be easier said than done…I know that.   But the truth of the matter is you don’t know how far in debt that boat purchase pushed that neighbor.   Their life might be downright miserable because money issues are now creating all sorts of family squabbles and life sacrifices.   On the outside it might look like they’re living a charmed life…but I can almost assure you that seeing a nice, new, shiny boat sitting in someone’s front yard is not necessarily a tell-tale sign of life success or family bliss.

Same goes for the high-profile hunter who kills more trophies during one season than most hunters will take during their lifetime spent in the woods.   Is it justified to be a bit envious?   You bet!!   Is it fair to judge your weekend results with a person who spends their entire fall bouncing from one hunting lodge to another?   Well, hell no!!   The truth is it’s important to observe another person’s apparent success, but keep a proper perspective in mind when examining your own life.

Getting back to those sage words my friend once told me.   Don’t get down on yourself because you can’t keep pace with your neighbors.   And for heaven’s sakes a person who can’t seem to fill that empty space on their wall with a trophy mount has to realize that what they’re watching on TV is an extraordinary experience with lots of editing and assistance by seasoned hunting guides, etc.

Let’s be fair to ourselves.   The outdoors is not a competition to see who can have the nicest equipment or to bring home the most impressive jaw-dropping trophies.   Sometimes it takes a bit of maturity to finally come to this realization.   I can assure you…the sportsman who impresses me the most are the ones who cherish what they have in life and keep it real.   After all, it’s the point of getting beyond making comparisons with your life that allows a person to finally achieve the deepest level of personal satisfaction possible.

©2012 Jim Braaten. All Rights Reserved. No Reproduction without Prior Permission.

Inside The Gore-Tex® Testing Labs

In my last blog post I showed perhaps one of the most obvious ways to test Gore-Tex® to observe if the design or product actually works to keep water away from the body—by checking out the Gore® Rain Room.   Today, I’m going to show a few of the many other ways Gore-Tex® is tested to ensure the consumer is getting the best possible product for those demanding outdoors situations.

Just a bit of a warning, this blog post will be quite picture intensive.   I apologize for that fact up-front.   The point is I think it’s important for consumers to visually see the many ways the Gore-Tex® membrane is tested because I truly believe the typical outdoor product consumer has no idea just how extensive and comprehensive the process is.

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At this particular Gore® location in Elkton, MD, you will see large rolls of the Gore-Tex® membrane, in several different patterns and colors, being quality tested before being shipped out to the manufacturing licensee.   I should point out that from what I understand W.L. Gore & Associates doesn’t finish most of the products—rather, it sells the material components to other licensee companies who then complete the product manufacture.

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The Gore® warehouse is filled with racks storing membrane product for just about any manufacturing need.

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As a consumer, it should be heartening to know that each of those rolls has been thoroughly tested in the lab before it is released to the manufacturer.

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Take, for instance, glove testing.   Gore® has special machines to test the membrane inside a glove to verify the liner is intact and functioning correctly.   In this case the glove is inserted into a tube and the device seals off the glove and subsequently pressurizes it with air to check for leaks.

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When a glove company decides to purchase Gore-Tex® membranes they also get this testing equipment at their factory.   They also get Gore employees on-site to randomly check for any problems during a product’s manufacture.   By this process, Gore® maintains high quality standards associated with the Gore® name from the time the membrane is produced all the way until the product eventually ships to the retailer.

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In the case of gloves, several things can go wrong during the manufacture and are tested to ensure proper function.   Here, Lynn Owens from the Gore® Lab takes a hemostat forceps and attaches it deep inside the glove directly to the liner.   Next, she pulls on a scale that verifies the liner won’t pull out of this glove with acceptable pressure.   Now, how many times have you dealt with purchasing cheap gloves and the liner pulls out when the fingers are removed?   Well, the chances of this happening with a Gore-Tex® made glove is very unlikely.

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Throughout the Gore® Labs there are many different quality assurance tests conducted in a variety of ways.   Yet, even at the point of manufacture, Gore® maintains control over how their product is used.   If a manufacturer does not maintain quality levels at or above certain standards…well, they simply lose their product licensing privileges and Gore-Tex® is removed as a component from their product line.

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Back at the Gore® Labs, membrane swatches are collected from the rolls of Gore-Tex® product to undergo a series of tests.

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One of the more interesting tests was the washing durability procedure conducted in Gore’s® wash room.   Here there was literally about 100 washing machines in this room working continuously around the clock testing how the membrane from a particular sample lot would hold up to the rigors of continued washing.

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Indeed, this place was the Maytag Repairman’s worst nightmare (actually, I think they were mostly Sears Kenmore machines) as the membrane went through repeated washing cycles.   All of these machines were modified so the agitator cycle ran non-stop to provide what would likely be considered more than the normal abuse from a lifetime of average washings by a consumer.

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Prior to visiting the Gore® Lab I was always reluctant to wash my expensive Gore-Tex® garments.   No more.   In fact, as you will learn in an upcoming blog post, washing your Gore® garment is what they recommend you do to it as soon as you bring it home from the store.

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Moving on to some other forms of testing…in this particular lab, tests are conducted to determine abrasion durability.

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These machines take a sample of the Gore® membrane and rub continuously back and forth using a machine that oscillates as it rubs on the product.

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Again, Gore has established certain minimum standards so that this rubbing device, providing wear and tear to the membrane, does not ultimately interfere with the integrity of how the product is intended to be used as a waterproof, breathable liner.

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In this testing the membrane shows how water vapor is released through the Gore-Tex® product, but that it does not leak.   Note how Tom Casti, Gore’s® footwear Research and Development Associate, waves a piece of glass in front of the membrane to pick up the steam vapor showing the membrane is permeable to water vapor.

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Inside the tube is boiling water creating a vapor moving through the membrane much like heat vapor would escape from the warmth of a human body.

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Next, we can look at some cold testing to see how ice (shown in the container below the membrane) affects the temperature probe found in the container above the membrane.

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Notice how with all things being equal, certain membranes will act differently to deal more favorably with the cold ice on the opposite side of the membrane.

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Tom shows how the testing continues on these boot liners.   In fact, of all the Gore® products, the boot liner likely takes more demanding abuse than waterproof, breathable liners used in other ways.

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In this test sample liners are immersed into water and pressurized to check for leaks.   Here, Tom, points to some small bubble action indicating failure in this test sample.

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Even though the leak is circled now in the picture, to the naked eye observing for a hole or puncture is nearly impossible.   Yet, a small hole such as this would be enough to ruin the day for a hunter walking in the woods crossing a small stream.

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This picture shows a bunch of boot liners from various production lots awaiting testing in Gore’s® motion simulator.

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Tom explains how the machine works to simulate walking subsequently creating stress points in the footwear’s Gore-Tex® liner.   Note the computer at the top which monitors for liner failure.

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The boots simulate walking…flexing as the human foot would flex all done while the boot is under water in the tub.  Sensors within the boot observe for leakage and monitor how long it takes to observe for liner failure.

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The computer shows failure points (indicated by the red dots) so the operator can determine if the problem occurred because of some manufacturing error, membrane deficiency or if the boot finally failed at some acceptable point in time given normal wear and tear for the given product.

Boots are really a special product for Gore-Tex® because keeping water out, yet allowing the foot to release perspiration is so important to keeping dry feet.   In my estimation, of all the products where you find Gore-Tex® I personally think footwear is the most important as it relates to comfort and function.

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One area in the Gore® Lab I would be remiss if I didn’t mention was the Gore® Comfort Chamber.

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Inside this special room is Gore’s® ability to create almost any type of climate imaginable.   Extreme heat, cold, wind…the sort of conditions most of us would feel when recreating in the outdoors.

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Inside this comfort chamber they have the ability to use special mannequins equipped with sensors, or they have the option to even use human subjects for testing.   Believe me, the sort of testing that goes into developing new Gore® products is nothing short of remarkable.   Unfortunately, in a blog post, I could only give you a small sampling of what is involved in the entire process.

As this series begins to wind down with the next couple blog posts…if I’ve accomplished nothing else I hope you have a new respect for what goes into the manufacture of a Gore-lined outdoors product.   From developing the membrane, testing it, carefully monitoring the manufacturing process…and as you will learn in the next post, customer service after the sale…it is a very comprehensive process to keep the customer happy.

In the next post I’ll talk about what to do as a new owner of some Gore-Tex® garment, including what you can do to reach customer service if you feel you have a Gore® product that has failed to perform.   Stay tuned…

©2011 Jim Braaten.  All Rights Reserved.  No Reproduction without Prior Permission.

VIDEO: A Visit To The Gore-Tex® Rain Room

In my last post I stated I was going to talk about testing on the Gore-Tex® membrane and cover what to do after you purchase that new Gore-Tex® wearable product.   Actually, I decided to change things up just slightly.   In this blog post I am going to begin talking about testing…but I decided the topic was just too much to cover in one blog entry.

Today, specifically, I’m going to cover how the folks at Gore® test new product concepts by visiting the Rain Room located at their Elkton, MD lab.   Essentially, whenever a potential product needs testing or for that matter, any waterproof product needs testing in a simulated rain storm, Gore® has a high-tech, computerized lab that can simulate those inclement conditions.

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What the Rain Room consists of is a small glass enclosed room with a floor drain the entire size of the room.   Water falling into the drain is then recirculated up to a height of about a 2–story building where it is computer metered to fall from that distance to attain terminal velocity.   In other words, the Gore® Rain Room is not just a shower…but a room designed closely for exacting real storm conditions controlled by computer.

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Here’s a peak at the rain room as viewed from the top of the ceiling.

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Now, you will notice in these pictures and in the video how the Gore® test jackets are divided into two halves.   The entire suit contains the Gore-Tex® membrane, but the outer layer of the jacket shows two different types of material.   One side, I believe it’s the yellow, has an outer material with higher water repellency.   The blue side shows a material that shows some repellency, but over time most garments will lose the effectiveness of this treatment as the garment ages.

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This is important because even though the membrane helps keeps the group dry, a garment with an outer material that saturates with water will feel heavier to the user and can feel cooler to the body when warmth might be critical.   This is why the W.L. Gore company not only supplies its manufacturing licensees with the breathable, waterproof membranes, but controls what materials are used for outer covers and how this material is conditioned with water repellency properties.

The W.L. Gore company does extensive testing on their products to ensure the consumer gets the highest quality.   I don’t think it’s any secret the consumer pays more for a product containing Gore-Tex®, but when you factor in all the testing and quality assurance elements that goes into a product’s manufacture…I believe it is usually money well spent to get the very best.

In the next post I will cover some more specific lab tests that I think will help gain a better understanding just how durable and effective the Gore-Tex® product really is.   I guarantee there is much more behind the scenes in the lab than meets the eyes of most consumers.   Stay tuned.

©2011 Jim Braaten.  All Rights Reserved.  No Reproduction without Prior Permission.

What You May Not Know About Gore-Tex

BLOGGER’S NOTE:  Over the next several blog postings I intend to comment on my experience at the Gore Labs2Woods Hunting Blogger Summit that was held November 2010 out in Delaware and Maryland.   About 10 hunting bloggers were invited in on a sponsored trip to learn more about W.L. Gore & Associates, the products they develop and license, plus we got to experience and learn first-hand about Gore’s SITKA specialized outdoor wear and equipment.   Please be aware that although this was a sponsored trip we were not required in any way to write about our experiences.   The comments I am about to make are based on the information I discovered and wanted to share with my readers thanks to this special opportunity.

I venture to say there are few people with a passion for the outdoors who have not heard of Gore-Tex® or how the product is used in a wide variety of outdoor clothing items.   Quite honestly, odds are if you’ve owned a Gore-Tex® membraned product I don’t have to spend a great deal of time here convincing you it can be worth it’s weight in gold if your life depends on staying dry and staying warm.

I first purchased a Gore-Tex lined hunting coat and pants back in the late 1980s and remember at the time paying $250+ for hunting wear was sort of a tough pill to swallow, so to speak.   I had heard the fabulous claims and honestly I was tired of getting cold/wet during many of my outdoor adventures.

I distinctly remember one such adventure that I related in an earlier blog post back in 2004 entitled, “Cheating Death.”   It falls under the section called Duck Hunting #2 where I was wearing Gore-Tex® and my hunting partner wasn’t.   Guess what…after that incident he sprung for the high buck clothes next fall, too.

The point I want to make is I have been a firm believer in using Gore-Tex® long before I went on this blogger summit.   Oh, sure, I have purchased many other articles of clothing that promised to be waterproof and breathable, but they hardly ever performed to the level of Gore-Tex® and after visiting the factory I now understand why.

To begin this series, in this post I want to provide a little background synopsis on polytetrafluoroethylene (or PTFE) which is the substance that makes up the Gore-Tex product.   It was first discovered in 1938 and is derived from a naturally occurring mineral called fluorspar.   Okay, not to get any more technical…but essentially some of the first uses of PTFE was to make the Dupont™ Teflon® coating commonly found on such things as non-stick cookware.

Alright, enough of the boring stuff.   Let’s look at just a few of the over 9,000 ways the W.L. Gore Company licenses this unique product mostly as a component for some important things in life.

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Our blogger group began by taking a tour in the Gore Capabilities Center.   Here we discovered the multitude of uses for PTFE broken down into the four basic areas of science: physical, electromagnetic, chemical and biological.

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Here, Steve Shuster, Gore’s Global Brand Manager, introduces us to the PTFE film and the many variations it can be used as in industry.

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Steve demonstrated the physical properties showing durability, strength as well as the fact PTFE can be manipulated to serve many different needs.

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As he points out, PTFE has many different forms and properties all of which result in meeting a host of capabilities throughout the industrial world (BTW, if you look over Steve’s shoulder you will see a picture of the founder of Gore-Tex®, Bob Gore, who back in 1969 experimented with the ways to reduce the density of PTFE, thus eventually evolving into what we now know as Gore-Tex®)

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Some might only think of Gore-Tex® as a clothing item…but the fibers are used in ways familiar to many of us sportsman, such as…

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…in fishing line.   Other such uses of the fiber can be found as dental floss, even…

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…guitar strings.   Yes, the favorite musician of yours might be strumming on…

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…a wide variety of Gore components used for the music industry.   Now, do you question just how strong products made from PTFE can be?   Take a look at this…

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…Here’s a Gore OmniBend Fiber rope used in the marine industry to secure large ships.   Yes, this rope is as large as your fist and get this…it is rated for a breaking strength at 900,000 lbs.   Absolutely incredible.

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Now one of the uses I thought was really cool was how the Space Program uses the fabric.   Yes, you guessed it…those iconic white suits are made out of Gore-Tex fibers.

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Of course, a bit more down-to-earth is how Gore-Tex keeps some of our bravest heroes who fight fires protected.   Yes, once again PTFE is found in gear where performance is critical.

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Now did you know Gore-Tex® is even found in denim blue jeans?   Well, actually it isn’t…I’m pulling your leg, so to speak.   What you are seeing is Gore-Tex® fabric actually made to look like a pair of well-worn blue jeans.   Remember the 2010 Winter Olympics held in Canada where U.S.A. Olympic Snowboarder Shaun White competed in the Halfpipe event wearing jeans?

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Well, actually he wasn’t wearing jeans…he had on a high-tech material made of Gore-Tex that simply resembled a pair of blue jeans.   These pants were actually waterproof, wind-proof and made specifically for the U.S.A. Olympic Men’s Snowboarding team.

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Okay, I’ve saved what I think is the best for last.   At least it is the most impressive use of PTFE in my opinion.   Gore-Tex is also used for soft tissue patches such as repairing hernias, organ reconstruction, etc.   But imagine a life-saving device that can correct a life-threatening vascular emergency, such as an aneurysm or a blockage, also made out of PTFE…

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Well, there’s a good chance if you know somebody who received an emergency stent placement to avert a cardiac condition…that person is walking around with a piece of Gore technology inside them to prolong their life.

Okay, enough with the tour and explanation of the many uses of Gore fibers.   I hear what you’re probably saying…all of this is great, but I’m not paying an extra $100–$150 or more for waterproof clothing when there are cheaper alternatives on the market.   After all, waterproof is waterproof…correct?

In my next blog post I will explain why this sort of thinking is not necessarily correct or wise.   In fact, we will bring the discussion of waterproof materials back to the realm of uses pertaining to the outdoors.   I just felt it necessary to begin this series by explaining how there’s a lot more to the W.L.Gore & Associates company that perhaps meets the eye.   Stay tuned….

©2011 Jim Braaten.  All Rights Reserved.  No Reproduction without Prior Permission.

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10 Compelling Reasons To Attend The SHOT Show

I’m really not sure why it is this year…but for some reason(s) I’m pumped even more than usual to travel to Las Vegas next week for the 33rd Annual SHOT Show (Shooting, Hunting and Outdoor Trade Show).   Maybe it’s the fact that here in Minnesota, like several other parts of the country, we have been deluged with snow and cold to the point I’m left yearning for a climate somewhat more inviting.

Maybe its the fact that with current events in our nation such as they are I’m feeling the need to commiserate with fellow gun associates while the mainstream media continues to have its field day twisting and turning their reporting to make us law-abiding gun owners look bad.   I dunno.

Then again, maybe my batteries just need to be re-charged by observing some fresh, new, outdoor product ideas that will soon be hitting the store shelves.   Something that can enhance the way I enjoy the outdoors…and not distract from it.   You know, the next “better mouse trap,” so to speak.

All of this contemplating got me thinking about the many reasons why the SHOT Show is important for me to attend.   Keep in mind, the reasons I’m about to list are personal and may not apply to everyone.   Still, the SHOT Show is an event like no other I can compare it to.

Oh, sure, if you’re into the world of archery then last weekend’s ATA Trade Show (Archery Trade Association Show) might be your little slice of heaven.   And mind you, I’m not taking anything away from ATA.   I’m old enough to remember when the SHOT Show basically WAS the archery show, too, before several manufacturers broke away to start their own separate trade event.

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So, in no particular order of importance, ponder these reasons why I consider the SHOT Show an important annual part of my professional life:

  • Legitimacy — quite honestly if you are serious about what you do in the outdoors, whether it be to manufacture a product, market a service, re-sell goods at the retail level, or even report in the media about what’s new…there’s a certain expectation for you to be at the show.
  • Networking — bring plenty of business cards and get them distributed.   In return, expect to pick up even more cards than you hand out.  The key to success at the show is to be proactive in making business connections.   Don’t be shy…strike up meaningful conversations and make things happen for your advantage.   One of my colleagues made his best connection one year standing outside the building having a smoke break with some other individuals.   The random connection thru chit chat turned out to be worth thousands of dollars in eventual sales.
  • Listen — as silly as this may sound, I’ve learned an incredible amount of information just eavesdropping on other conversations.  One of the best places to do this is the bus ride from the convention center back to the hotel.  Often I hear about exhibitors promoting this or that.  I hear about challenges faced in the industry.   Heck, one time I heard a product developer give a short dissertation on what makes one type of LED light different than other such lights.   At SHOT, you just never know what you might learn to further improve your industry knowledge.
  • Discover — I suppose this is sort of a no-brainer, but innovation is what makes this industry tick.   The proposition of seeing new outdoor products is what drives most people to attend over and over again.
  • Pulse — much like we all monitor our own personal health and well-being, there is no better place than SHOT to observe industry trends and to gauge the overall vitality of the outdoors and the shooting industry many of us cherish.  I guarantee when a person spends 3 or 4 days walking the show floor you eventually walk away with a greater understanding and appreciation for the state (health) of the industry.
  • Deals — Let’s face it, exhibitors have just spent thousands of dollars to showcase their best products to a buying audience.   Incentives are galore whether it be free shipping, free product, special offers, no interest financing, and on and on.   And while the SHOT organizers frown on direct selling from the booths…it still happens and great deals are commonly made.   This is especially true during the last day when exhibitors are soon faced with the notion of tearing down their display and they don’t want to take product back home with them.

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  • Location — Okay, I’ll openly admit that WHERE the SHOT Show is held is a big drawing point for me.   Typically now it bounces between either Las Vegas or occasionally in Orlando.   The SHOT not only becomes a legitimate travel expense, but during the off-hours if the venue is exciting for some night life…well, let’s just say this turns out to be a big bonus.
  • Knowledge — got a technical question about handloading some unique ammunition caliber…the expert is there.   Need dependable advice for a boot sole that tends to work best on a particular terrain?  The answers to your most perplexing questions are not only handled by experts in their field…but often times it could be the person who developed the very product you need.
  • Marketing — you’ll likely learn more about product sales and marketing by spending a day walking the show floor than you would by spending an entire semester in some college marketing class.   Honestly, by keeping your eyes and ears open the show can be a tremendous learning experience—both good and bad.  I find it fascinating to see what sales techniques actually engage show attendees compared to what other ideas…well, let’s just say didn’t seem to work quite as originally planned.
  • Celebrity — even though the presence of outdoor celebrities seemingly everywhere doesn’t captivate my attention like it did 20 years ago, it’s still neat to see.   Indeed, the SHOT Show has many ways to generate excitement and seeing high profile people with whom you typically only get to connect with on TV or magazines or videos…well, it’s just cool to see.   Let’s leave it at that.

Truly, I wish anybody who holds a passion for the outdoors can get to experience the SHOT Show at least once in their lifetime.   Words and pictures alone just don’t adequately portray what a spectacle it is to behold.   Unfortunately, the SHOT Show is not for everyone as it’s an industry event reserved for the trade only.   That means unless you own a business selling firearms, wholesale product at the show, help market those products, or work as the media…you will likely be denied entry.

That said, beginning on Monday and all next week I hope to be reporting from SHOT here on this blog, also on Facebook (www.Facebook.com/SportsmansBlog) as well as on Twitter (www.Twitter.com/jim7226).   If you can’t make it to the show this year, I hope you will tag along as I plan to do my best to report on what I see.

©2011 Jim Braaten.  All Rights Reserved.  No Reproduction without Prior Permission.

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