OWAA Conference — Profiting From YouTube and YouTube Like Videos

Presented by John Beath (OWAA president):

Use YouTube videos to drive traffic to your site.
Brand your videos in the editing process (both when the video starts and ends).
You must be entertaining, informative or both.
You need to have good sound for your videos.
Always offer an interesting background.
Use videos to entertain your site visitors and keep them returning to see more of your videos.
Use video to show off and explain your product.
Use video for how-to informative videos.
Always put your website address on the video and brand it as your words.
You do all of this to build relationships with people—at least that should be your goal.
How you code your YouTube page will determine where you appear in the search engines. You can have a video appear on the search engine’s front page.
Let YouTube host your videos rather than your own website. Search engines will find you more easily this way.
You can create a slideshow or video webinar online.
Use video to promote your event/seminar.
Camtasia Studio — allows you to record what is on your screen.
E-junkie: hosts your webinar and will even sell it for you.
Video can be a very powerful way to sell.
www.halibut.net/owaa/ (most of these notes and sample videos are available at this link from the presenter)
Search Engine Optimization (SEO)
Strive to get people to subscribe to your YouTube channel.
The best videos are about 1.5 to 4 minutes in length.
www.halibut.net/owaa/tips.htm