The Problem With The New Blaze Pink…It’s Not Being Seen!

So, last Saturday I went shopping for some new hunting gear.   On the list was a jacket sporting the new BLAZE PINK look which is now allowed in Minnesota as an alternative to the ever-recognizable BLAZE ORANGE.   No…don’t be silly…it wasn’t for me, rather it is for my 9-y/o daughter who loves hunting with daddy and also just happens to like wearing pink.

Excerpt from the 2017-18 Minnesota hunting synopsis.

Now, to be honest, the fluorescent pink hunting wear craze is not something nationwide.   In fact, according to my quick scan on Google it appears there are only 4 states (Wisconsin, New York, Colorado and now Minnesota) that even allow it as a safety color to be worn during the hunting seasons.   Yet, I suspect more states will be added in the years to come.

One problem I am seeing is there does not appear to be a legal standard for Blaze Pink.   At least with orange there was a daylight fluorescent orange (usually under the brand name Ten Mile Cloth-trademarked since 2004) that had certain characteristics for brightness as could be measured on the nanometer light scale.   With pink, well…at least with what I’m seeing…the cloth coloration appears to be all over the board.   Nothing appears standard, at least from the limited selection I have inspected first-hand.

Well, discussing the legalities of what constitutes LEGAL Blaze Pink is going to vary from state to state and my guess is it will be left largely up to the eye of the beholder.   At least at this point, however, much of this is rather moot.

The real trouble with Blaze Pink here during Minnesota’s inaugural hunting season allowing it appears to be availability.   Maybe even familiarity.   Case in point…here is how the discussion went at my local Cabela’s store in Owatonna, Minnesota last Saturday:

Cabela’s Employee: “Can I help you, sir?”

Me: “Yes, can you point me in the direction of your Blaze PINK hunting clothing…I would like to buy some for my daughter for this fall’s deer hunt.”

Employee: <slight pause…while employee looks at another employee standing with him> “All we really have is that pink camo over on that display.”

Me: “Oh, yes, I see that…but the pink camo is not Blaze Pink so that is not a legal option for safety.  You guys do know that the Minnesota legislature approved Blaze Pink as a legal option for hunting this fall, don’t you?”

Employee: <by this time two more employees were walking by> “Hey, Roger(not his real name)…do we carry any Blaze Pink?”  <Roger looked confused and simply replied> “If we had anything it would be in this area.”

At this point I thanked the staff and walked away.   To be honest, these employees seemed oblivious to what I was asking of them.   I concluded how Cabela’s is a big chain store where I assume most of the buying decisions are made at corporate located several states away from Minnesota.   The bottom line is my impression was that, at least for Cabela’s, Blaze Pink was not even on the retail radar with only 35 days out from Minnesota’s Firearms Deer Hunting Opener.

Okay, so not to pick on Cabela’s as they were not alone.   I contacted the Scheel’s store in Rochester, Minnesota and asked about their Blaze Pink options.   There I spoke with a buyer who admitted they do not currently have any options in their store, either.   They have some on order…but do not know when it will be in stock.   For sure not this week…he was hopeful for next week, but could not confirm exactly when.

The few other small stores I checked with did not have any Blaze Pink options, as I suspected.   Now, one store that did have Blaze Pink was the Fleet Farm chain of stores.   Much to their credit, being based in Wisconsin I suspect that Blaze Pink being legal in that state has brought it on the radar for their buyers for some time now.   So, not all hope was lost.

Now, I’m sure there are some folks who will debate the value of Blaze Pink vs. Blaze Orange.   Personally, I am not one of those individuals who really cares…orange or pink…whichever color makes you happy just wear it.   Honestly, I like pink in the woods.   When I use flagging material to mark trails I always prefer pink.   To me it just seems to stand out better with the vibrant fall colors.   I’m sure that as time goes on…Blaze Pink will be commonly accepted(and available) just like the more traditional orange.

If allowing Blaze Pink helps to enable more females to get outdoors and to enjoy hunting…well, then I am all for it.   I’m sure by next fall many more stores here in Minnesota will jump on the retail bandwagon by making sure they have items for sale.   I’m just surprised this year how many local sporting goods stores were seemingly caught off-guard with absolutely nothing Blaze Pink for sale.   That will change.

I think in time the sale of Blaze Pink could come close to rivaling Blaze Orange sales.   I hope so, anyways.   Because seeing more Blaze Pink in the woods would be a good barometer, of sorts, for the gender health of our hunting sport.   Retailers time to wake up and watch it happen.

Mail Call: Inside That Black Box On An Outdoors Writer’s Desk

Over the past 30 years as an outdoors writer I’ve seen some pretty cool press kits cross my desk.  On the other hand, most press kits delivered by the post office lack any real motivation to even open the package.   In fact, most press materials I’ve seen are more apt to elicit a yawn rather than a yee-haw!

So, when a big black box lands on my desk delivered by FEDEX it sort of sticks out and grabs your attention.  Let’s open the box together and see what’s inside.

Interesting box…nothing flashy…feels rather light. Let’s get this thing open and find out what’s inside.

As I’m cutting the tape I see it is advertising some programming coming up in two weeks on both the Outdoor Channel and Sportsman Channel. Hmmm… what could be inside?

Oh wait! There’s a card inside. Almost opens like a gift…after all, aren’t we used to getting a gift card from the recipient before an actual gift is exposed?

I see a repeated theme being developed. Starting to think HASHTAG #DEERWEEK is supposed to have some significance during the days and weeks to come.

Nice, friendly card directing me where to go for additional information should I need it.

Let’s dig a bit deeper to see what else is inside this box. Hmmm…looks like multiple items of potential interest.

First, a can koozie. What self-respecting outdoors writer couldn’t use that at their desk to keep their…ahem, soda pop cool? Nice touch!

Hmmm…a cell phone accessory. Must admit I have seen people use these…but not quite sure what they accomplish. Something more to play with at my desk.

Okay, you had to know THIS thumb drive would be in there somewhere. It seems after the past dozen or so years PR folks have figured out that a USB flash drive is much more valuable than a packet full of printed materials.

After all…on the thumb drive you can put logos (in many different formats), include photos and even promotional videos.

But alas, here is the real crème de la crème for spending time digging through the box. On the very bottom was this reward of venison jerky. What sort of writer wouldn’t want to be chewing on a hunk of savory flesh while promoting #DEERWEEK

So, there you have it…the complete contents of a modern outdoors press kit.  Thanks for spending a few minutes to dig through the contents with me.   Now, start using the #DEERWEEK hashtag on your related social media posts.   Also, mark your calendars for October 15-21 during the evenings starting at 7pm.

In case you haven’t noticed…it’s FALL and time to start getting excited about doing the sort of things we all enjoy doing outdoors!  Best of luck!